Relationship building is key when doing business in Asia. It involves 3 Cups of Tea.

Three Cups of Tea

Despite some of Asia’s significant economic advances in recent times, their approach to doing business remains refreshingly similar to the way they’ve done business over the past one thousand years i.e they only do business with people they know, like and trust. There are no shortcuts. If you want to do business in or with people with Asian origin, it needs to be more than just a transaction. But how exactly do you do that?

In this eBook, I’ve taken everything I know about cross-cultural challenges and the process of building long-term sustainable business relationships and provided you with a 3 step guide to doing business in Asia

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