Weekend Reading

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Assuming you have nothing else to do this weekend, I suggest you download and flick through a new report written by my friend, Ashley Galina Dudarenok, Founder of ChoZan in Hong Kong which is titled China Ecommerce + Marketing Report and is described as “a comprehensive overview of the major trends and happenings in China’s ecommerce and digital marketing in Q4 2020”. 

In her opening introduction, Ashley sets the scene by saying “The first half of 2020 saw many industries seriously affected by Covid-19. A lot has changed in the past 6 months, many trends have accelerated. This report is bringing you the latest and the most actionable insights about the China market, modern Chinese consumers, e-commerce and social media marketing. Apart from sharing our observations, my team has interviewed over 50 China experts to make sure
the insights are exhaustive and represent the collective wisdom of the China watchers”. If you get that far, you’ll find my own small bite-sized contribution on page 29.

At over 574 pages this is a major piece of work. But it’s not difficult to read as it’s full of graphs, charts and stats. You’ll find it to be a useful reference guide as well as a snapshot of the current digital environment. So go ahead and download it now for free via the link below. Happy reading!

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