Strategic Priorities


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Your ability to do business with China depends on 3 things (in no particular order):

  • The strength of your relationships on the ground in China (employees, partners, investors, distributors, Government connections etc.) who will protect and promote you and your brand in a competitive, complex and fast-changing environment
  • Your ability to supply to a large, unpredictable and fast growing market in China (customers, clients, buyers, consumers) which requires careful planning, sourcing and resourcing
  • The quality and mindset of your people (leaders, managers, employees) who need high levels of competence and capabilities in cultural awareness, language, negotiation and relationship-building skills

These are the three areas that need the most attention. The rest is easy!


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