I hope you all got to see the full moon last night, the night when the Chinese believe that the moon is at its brightest, shining on farmers for the mid-Autumn harvest and lighting up the country with lanterns and sweet mooncakes filled with red-bean or lotus-seed paste. This year’s mid-Autumn festival coincides with the start of the Golden Week October holiday, the biggest leisure holiday of the year in China and the first major holiday since the outbreak. It will also be an early indicator of Chinese consumer confidence.
According to the SCMP, “after months stuck at home to stop the spread of the coronavirus, many people are keen to get out to explore the country’s northwest. Cities and businesses across the country are hoping to capitalise on the desire to get out and about, offering all kinds of incentives from travel coupons to free admission at tourist sites to lure travellers their way.
Among the most popular domestic destinations are expected to be the traditional favourites of Sanya, Lijiang, Xiamen, Xian and Chengdu”.
Trip.com expect 600 million trips to be made throughout China during the 8 day holiday period, down from the 782 million trips made last year, and no doubt spending will be subdued as a result of social distancing, health concerns and the absence of children who have been told by their school to stay at home this year. Stay tuned for further updates.