China or Bust

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I enjoyed appearing on the new SME TV show, hosted by my old friend, Angela Vithoulkas, alongside Kevin Zhang of digital marketing agency, ConnextX in which we discussed the opportunities for Australian SMEs to do business in China right now. I hope you get a chance to watch the whole program by clicking on the link below.

Key takeouts were:

  • China is open for business. Now is a great time to start your China Journey
  • Do your research and make sure you understand your value proposition as it applies to a premium Chinese consumer. It’s surprising how many people fail to do this!
  • China is changing rapidly. Don’t make too many assumptions based on past experiences, stories or anecdotes, or assume that China is still closed or restricted due to Covid (it isn’t!).

If you’re an Australian based entrepreneur or SME with an interest in China, why not join our fast growing community at the Australia China SME Association? Click here for more details.

I hope you enjoy watching the show, and also please share it with others.

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